ANNEX 3 (SAMPLE DISSERTATION ABSTRACT)

Requirements to the abstract: the recommended amount of 200-250 words, not more than 2000 characters. You should not begin the abstract with repetition of the article title! It is necessary to highlight the study's purpose, methods, results (preferably with reduction of quantitative data), to articulate insights.

Kotliarov I. D.

DIRECT ELECTRONIC TRADE IN THE FIELD OF AGRARIAN PRODUCTS IN B2C FORMAT

There are two main trends on the food market: customers are interested in buying fresh products directly from farmers, while producers are eager to increase their production, but traditional ways of distribution (supermarkets, kolkhoz markets etc) do not meet their requirements. In this situation direct electronic trade may be the best choice. We demonstrate that there are two options: either the producer himself organizes an electronic shop and delivery service or he cooperates with a specialized company that supports direct interaction between producer and customers thanks to its electronic shop and logistics facilities. The first model is

well suited to farmers who produce a relatively broad range of products and sell them at high prices (so the sale revenues are big enough to finance distribution). A good example is a certified producer of organic food.

The second model isadapted to needs of farms with a relatively narrow range of products and medium prices (producers of so called farmer’s food), because their income is not sufficient to finance their own electronic shops and delivery service. Both models have already been introduced in Russia and proved to be successful. There is the third option, that has not been implemented yet – cooperation between independent farmers in order to set up an independent electronic shop and a delivery service. This option is very attractive as it could help farmers to establish direct electronic interaction with customers without servicing companies.